Hong Leong Assurance Berhad 198201014849


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HLA Takes Part in Putrajaya LIFT 2019


Hong Leong Assurance (HLA) recently participated in the Putrajaya LIFT (Literacy in Financial Technology) Festival, which was organised by Bank Negara Malaysia.
The Festival is aimed at increasing financial literacy among the public, especially the younger generation, and entrepreneurs. HLA partnered with the Life Insurance Association of Malaysia (LIAM) to actively promote its Perlindungan Tenang plans particularly Life Protector, and its online platform HLA Touch during the Festival.
Officiated by Deputy Prime Minister Datuk Seri Dr Wan Azizah Wan Ismail, the festival featured a fun and interactive concept showcasing performances of art and technology, while offering a peek into the future of finance encompassing today's dynamic world of technology and digitalisation. Besides a chance to win attractive gifts and prizes, there were also pocket and FinTech talks, students’ activity and SME programs.