HLA Accorded Most Valuable Brand Award of the Year by The BrandLaureate BestBrands Awards 2016-2017
Hong Leong Assurance (HLA), Malaysia’s premier local life insurance company, received the Most Valuable Brand Award of the Year during The BrandLaureate BestBrands Awards 2016-2017 Gala Dinner held at The Majestic Hotel, Kuala Lumpur recently.
The BrandLaureate BestBrands Award aims to honour and celebrate the best brands around the world. Awardees comprise of brands from various industries that have demonstrated strong branding initiatives in the process of building their brands, with a diverse pool of winners from multinational companies, large corporations, public listed companies, and government-linked companies.
The BrandLaureate Most Valuable Brand Award is awarded to market leaders who have a track record of pushing the envelope in exploring and expanding on their brand presence. These awardees meet the needs of consumers with innovative products that ensure that their brand remains relevant, and have demonstrated a positive brand culture that overcomes challenges while withstanding the test of time.