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#BUKANEXTRA 2.0 to Encourage Life Insurance Awareness and Engagement Among 20 Million Malaysian Youths

  • 27 Aug 2021
  • Announcements
  • 1 min

The Life Insurance Association of Malaysia (LIAM) together with its 16 member companies today launched #BUKANEXTRA 2.0, a consumer awareness campaign on social media. The campaign targets to reach over 20 million youths, namely single professionals, newly married couples, and young families in the country, through two important elements - Awareness and Engagement.

The #BUKANEXTRA 2.0, which commences from 27 August to 5 October 2021, is aimed at generating awareness and educating consumers on the importance of life insurance protection; to encourage financial planning among the younger generation and to create a sense of urgency to act early; and to bring the insurance industry closer to the younger generation and demystify life insurance through social media engagements.

The #BUKANEXTRA 2.0 is the second campaign rolled out by the industry following the successful launch of #BUKANEXTRA, the first campaign launched in September 2020 which received positive feedback and garnered over 10.2 million viewers, over 14 million impressions and 1.5 million video views throughout the campaign period.

Loh Guat Lan, LIAM President, Raymond Lew, LIAM Vice President and Mark O’Dell, LIAM Chief Executive Officer at the virtual launch of #BUKANEXTRA 2.0.