Hong Leong Assurance Holdings

HLAH Background

HLA Holdings Sdn Bhd (HLAH) is wholly-owned by Hong Leong Financial Group Berhad (HLFG), the financial services arm of Hong Leong Group Malaysia and a leading provider of financial services through its subsidiaries and associate companies.

Companies under the umbrella of HLFG provide a broad spectrum of financial services, namely banking, treasury, insurance, fund management, investment banking, capital markets and stock-broking, throughout Malaysia, Singapore, China, Hong Kong and Vietnam. Our products and services are distributed via a diverse range of distribution channels from our base in Kuala Lumpur.

HLAH is the insurance holding company of the Group, consisting subsidiaries Hong Leong Assurance (HLA) Berhad and Hong Leong MSIG Takaful Berhad in Malaysia, Hong Leong Insurance (Asia) Limited in Hong Kong and HL Assurance Pte Ltd in Singapore.

To further expand its influence, HLA merged its general insurance business with MSIG Insurance (Malaysia) Bhd (MSIM) in a strategic partnership. Moving forward, the general insurance business would be provided by MSIM, while the life insurance business would continue to be provided by HLA.

With this strategic paradigm shift, HLA today is Malaysia's largest and leading domestic brands for financial wellness planning and protection solutions, specializing in life insurance solutions, and is poised to reach new horizons for its life insurance business in the coming years.


Regional Insurance & Takaful Subsidiaries

Hong Leong Assurance


Life Insurance









Company Background

Hong Leong Assurance Berhad (HLA) is Malaysia’s largest and leading local life insurance company. We are a well-established and respected Malaysian brand offering financial wellness planning and protection solutions to meet the various needs of Malaysians at different stages of their lives. Commitment to our customers is the key to HLA's success, where services are provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels.

Awards & Recognition

HLA has been crowned Domestic Life Insurer of the Year – Malaysia by Asian Banking and Finance Insurance Asia Awards for a remarkable six consecutive years from 2016-2021. We are also the proud winner of Best Life Insurance Company – Malaysia for the 4th time from 2017-2019 and in 2021 and the inaugural Best Health Insurance Company – Malaysia respectively from International Finance Awards 2021. We were also named Best Life Insurance Company – Malaysia by World Finance Global Insurance Awards 2017.