Our pursuit of excellence is a continuous journey as our Vision is to be the ‘Insurer of Choice' in Malaysia, through our entrepreneurship spirit to meet and exceed customers' expectation.
We are committed to providing financial security and peace of mind to our customers through:
- Innovative and quality products
- Customized solutions to meet customers' needs at different stages of their lives
- Excellent service via a large network of branches and agents
We aim to make every encounter with HLA a truly exceptional one!
HLA's essence of entrepreneurship is guided by a strong set of LIFE values:
Listen – we listen to our customers as well as the market to understand their financial and protection needs
Innovate – we innovate our product solutions to meet our customers' needs
Fulfill – we fulfill the needs of our customers and build long-term relationships at every stage of their lives
Energise – we are energetic and constantly look for new opportunities to serve our customers better.
Hong Leong Group Values
Hong Leong Group firmly believes that its core values form its foundations and framework. Its values build its character; they are the binding cord that holds the people together, the driving force towards the successful accomplishment of the Group’s Vision.
To consistently provide goods and services of the highest quality at affordable prices.
To pursue management vision and foster entrepreneurship.
To nurture and be committed to innovation.
To conduct business with honour.
To enhance the quality of human resources as the essence of management excellence.
To ensure oneness in purpose, harmony and friendship in the pursuit of prosperity for all.
To improve existing operations and to position for expansion and new opportunities.
To create wealth for the betterment of society.