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Charlie E. Oropeza and Loh Guat Lan at the launching of HLA Promise
Charlie E. Oropeza and Loh Guat Lan at the launching of HLA Promise

HLA Promise
HLA Promise

 
 
HLA Promise  
  Date : 23 JULY 2008
PRESS RELEASE
 
 
  Hong Leong Assurance Bhd today launched its new HLA Promise product, a participating endowment policy that provides S.T.A.R. features – Savings, Total Protection, Assured Income with Reinforced Benefit.

With Hong Leong Assurance's new product HLA Promise, you can now have your wishes fulfilled – receive regular cash payment as well as lump sum benefit at maturity.

According to Mr Charlie E. Oropeza, Group Managing Director, "We have put a lot of thought into making HLA Promise a comprehensive plan. It is a plan that is relevant to what the customer needs with benefits which currently cannot be found in other savings plans."

With HLA Promise, customers get these STAR benefits. (1) Guaranteed lump sum benefit at maturity, (2) Guaranteed protection against Total & Permanent Disability (TPD) and Death, (3) Guaranteed regular cash payments that increase over the years to meet future needs with (4) Option to continue receiving cash benefits in event of TPD, Critical Illness (CI) or Death.

The Reinforced Benefit enables customers to secure the guaranteed regular cash payments for themselves or their family so that in event of Death or TPD these cash payments will continue to be paid until maturity, a benefit that is currently not available to most savings plan – a true promise to our customers. And in case of CI, the Reinforced Benefit also goes one step further – policyholders receive double the guaranteed regular cash payments. This, because HLA knows very well that at these times, additional cash is needed to ensure the family's lifestyle is preserved in the face of a sudden surge in medical expenses.

Meantime, a recent study by EPF shows that, on average, contributors have RM106,000 in their EPF account when they retire. Ninety nine point nine per cent (99.9%) withdraw their EPF savings in a lump sum once they reach 55. For a number of people, the EPF is their only form of savings. The probability of living until age 80 or even up to 83 is high. One, therefore, cannot stretch the RM106,000 from EPF savings for 30 years. The HLA Promise Plan guarantees regular cash payments that increase over the years to meet future needs.

Based on our previous sales experience, most customers prefer a shorter premium obligation of possibly 10 years at least. And many are also looking for an insurance plan that provides savings as well as the opportunity to enjoy regular cash payments until maturity. Taking these into consideration we have designed HLA Promise to give something even better than what customers want – we are the first to provide 6 years premiums payment option. In addition, HLA Promise also comes with a dividend program that declares cash dividends, starting from the end of the 2nd policy year onwards. And, customers are able to participate in the profits of the Company in the form of Terminal Dividend or Special Terminal Dividend.

"We have put a lot of thought into making HLA Promise a comprehensive plan not only to fulfill the wishes of our customers but to provide them with benefits currently not found in other savings plan. In Hong Leong Assurance, we are committed to respond to customer needs – it is their needs that drive us to keep developing new and innovative products like HLA Promise." concluded Mr Oropeza.

 

 


     
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