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COMPANY BACKGROUND
Hong Leong Assurance Berhad is one of the largest insurance companies in Malaysia today.
It is a well established and respected brand offering a wide range of life insurance and
general insurance products designed to meet the changing needs of households across Malaysia
it is being customer centric that is a key to Hong Leong Assurance's success. It also
specialises in providing customised insurance solutions for commercial business risks.
It has a large network of branches, agents and brokers throughout the country and continues
to expand its market penetration through its bancassurance and alternative distribution
channels.
Hong Leong Assurance began as a General Insurance business under the name of Malaysia
Pacific Insurance Berhad in 1972. The Life Insurance business was added into its portfolio
a year later. In December 1982, Hong Leong Assurance Sdn Bhd, a composite insurance company,
was formed eventually acquiring the entire general and life business of Malaysia Pacific
Insurance. Today, Hong Leong Assurance is a wholly-owned subsidiary of Hong Leong Financial
Group Berhad (formerly known as Hong Leong Credit Berhad), the financial services arm of
Hong Leong Group Malaysia.
Upon Hong Leong Assurance's acquisition of Dao Heng Insurance Co Ltd (now known as Hong
Leong Insurance (Asia) Limited) in 2005, relevant
insurance resources and expertise were pooled together creating synergies for future
business expansion of the Hong Leong Assurance group in Hong Kong. Meantime, along with
Hong Leong Bank and Tokio Marine & Nichido Fire Insurance Co Ltd, Hong Leong Assurance
formed a Joint Venture Takaful company creating a competitive, innovative and customer-centric
takaful operation called Hong Leong Tokio Marine Takaful Berhad.
Hong Leong Assurance became the first composite insurer in Malaysia to achieve the ISO
9002 Quality Certification for both its General and Life Divisions subsequently receiving
the upgraded ISO 9001:2000 in year 2005 (update: ISO 9001:2008 in year 2009) a testimony
to the company's total commitment to quality.
OUR BUSINESS PHILOSOPHY
The Group has long been committed to a policy of valuing relationships with customers
beyond the immediate opportunity and committed to help them make the best decisions by
always having their best interest at heart. In Hong Leong Assurance, our guiding principle
is to provide customers with security and peace of mind be it through the products we offer
or the services we extend. The same principle of security and peace of mind applies to our
relationship with agents and staff.
HONG LEONG GROUP MALAYSIA
Hong Leong Group Malaysia is a leading conglomerate based in Malaysia with diversified
businesses in manufacturing and distribution, financial services, property, investment, hotel
and hospitality. Apart from Malaysia, it has business operations or activities in various parts
of Asia, Europe and the USA. The Group today controls 14 listed companies in various stock
exchanges with over 500 operating subsidiaries and associate companies around the world.
Now forty years in operation, the Hong Leong Group has successfully entrenched its brands
deeply in the communities where it has a presence - in its home base Malaysia to the rest of
Asia, in Western Europe and the UK, in North America and in Oceania.
HONG LEONG FINANCIAL GROUP
Hong Leong Group Malaysia is a leading provider of financial services through the subsidiaries
and associate companies of Hong Leong Financial Group Berhad (formerly known as Hong Leong
Credit Berhad).
The Group's Financial Services companies provide a broad spectrum of financial services -
banking, insurance, investment, finance and stock-broking throughout Malaysia, Singapore and
Hong Kong. Based in Kuala Lumpur, our products and services are distributed via a diverse
range of distribution channels.
Our vision is to be an integrated services group that consistently meet our customers' financial
and investment needs. Our goal is to become a leader in the financial services industry,
a leader in each of the market that we operate in.
