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HONG LEONG ASSURANCE BERHAD
Hong Leong Assurance Berhad (HLA) is one of the largest insurance companies in
Malaysia. It is a well-established and respected Malaysian brand offering
financial planning and protection solutions to meet the various needs of
Malaysians at different cycles of their lives. Commitment to the customer
is the key to HLA's success, where service is provided through a large
network of branches, agents and brokers throughout the country as well as
bancassurance and alternative distribution channels.
HLA began as a General Insurance business under the name of Malaysia Pacific
Insurance Berhad in 1972. The Life Insurance business was added into its
portfolio a year later. In December 1982, Hong Leong Assurance Sdn Bhd,
a composite insurance company was formed eventually acquiring the entire
General and Life business of Malaysia Pacific Insurance. Today, HLA is a
subsidiary of HLA Holdings Sdn Bhd (HLAH), which is wholly-owned by
Hong Leong Financial Group Berhad (HLFG), the financial services arm of
Hong Leong Group Malaysia.
Pursuant to a strategic partnership, in October 2010, HLA merged its General
Insurance business with MSIG Insurance (Malaysia) Bhd (MSIM). Concurrently,
HLAH took a 30 percent equity interest in MSIM and Mitsui Sumitomo Insurance
Company Limited (MSI) took a 30 percent equity interest in HLA. Moving
forward, the General Insurance business would be provided by MSIM, while the
life insurance business would continue to be provided by HLA.
With the strategic partnership, HLA is poised to reach new horizons for its
Life Insurance business. HLA is today one of Malaysia's leading domestic
brands for financial planning and protection solutions, specializing in Life
Insurance products and services.
HONG LEONG FINANCIAL GROUP
Hong Leong Financial Group is a leading provider of financial services through the
subsidiaries and associate companies of Hong Leong Financial Group Berhad.
The Group's Financial Services companies provide a broad spectrum of
financial services - banking, treasury, insurance, fund management,
investment banking, capital markets and stock-broking throughout Malaysia,
Singapore, China, Hong Kong and Vietnam. Based in Kuala Lumpur, our products
and services are distributed via a diverse range of distribution channels.
Our vision is to be an integrated services group that consistently meet our
customers' financial and investment needs. Our goal is to become a leader in
the financial services industry, a leader in each of the market that we
operate in.
HONG LEONG GROUP MALAYSIA
Hong Leong Group is a leading conglomerate based in Malaysia with diversified
businesses in manufacturing and distribution, financial services, property
development & investment, and hospitality & leisure. The Group today controls
13 listed companies in various stock exchanges with over 500 operating
subsidiaries and associate companies around the world. Now forty years in
operation, the Hong Leong Group has successfully entrenched its brands deeply
in the communities where it has a presence - in its home base Malaysia to the
rest of Asia, in Western Europe and the UK, in North America and in Oceania.
